HerbalGram’s market report details the top-selling and fastest-growing herbal ingredients in US natural and health food outlets in 2016. Natural product trends that may help explain some of the largest percentage sales increases for particular herbs are also discussed as. The report explores the increasing consumer familiarity with Ayurvedic ingredients, the rise of adaptogenic herbs, shifting preferences toward supplements that support overall health and wellness, and the growth of herbal products with bitter properties and digestive health benefits.The increase can be attributed to the increasing health care costs, which make people focus on proactive health care instead of symptom relief. An ageing population and the desire to remain healthy prove to be important factors in driving the nutritional supplements market. People have an increased faith in the nutritional supplements due to wider acceptance of such products amongst the medical profession. All these factors would continue to impact the nutritional supplements industry worldwide in the foreseeable future.
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