The nutritional supplement industry in 2017 has shown a significant growth over the previous years, even though global economic outlook might seem cloudy due to trade wars initiated by the US, Health continues to be a major issue, or the lack of it in N America. The media is full of investigative reports concerning the indiscriminate overdosing of the population with opiods, the decades long abuse of antibiotics. Increasing health care costs, which make people focus on proactive health care instead of symptomatic relief. An ageing population and the desire to remain healthy is proving to be an important factor in driving the nutritional supplements market. Also, people have put their faith in nutritional supplements due to wider acceptance of such products amongst the medical profession. However the continued failings of the industry due to shortsighted profit motives and a lack of controls keeps the industry in the shadows. Amsar’s quality aims to change this by bringing High Quality, Botanically PURE, supplements into the mainstream.